Every kid who born in the 90s used Nokia once in his life, playing snakes game in Nokia's phone was one of the sweetest childhood memory. if you ask any teenager now about there favourite mobile phone manufacture company everyone will say about apple, oppo, Vivo, Samsung, MI and etc these company are the most famous company in the smartphone market but have you ever thought about what happened to Nokia the most demanding and profitable companies in just a few decades ago but now it's disappeared and how the small and new companies rise in the market. in this article, we are going to find out how Nokia rise? How Nokia fall? and where is Nokia now?
Who is Nokia?
Nokia is a Finland based mobile phone manufacturing, information technology and consumers electronics company. the core business is to manufacture a mobile phone handset. Nokia acquire a company called "mobira" and
In 1982 they introduce their first car phone "Nokia mobira senator" weight - 10kg,
In 1984 Nokia launched there first transportable phone "Nokia mobira talkman" which can be used inside and the outside of the car weight - 5kg,
In 1987 Nokia launched "Nokia mobira cityman" which can be used in the entire city via wireless communication weight - 800g this phone was a massive boom for Nokia millions of units were soled and Nokia earns lots of profit.
In 1991 Finland's PM Harri Holkeri made first GSM call via Nokia's manufactured phone.
In 1992 Nokia released it's "Nokia 1011" and start spreading in the US and Europe's smartphone market.
In 1994 Nokia launched it's "Nokia 2100" First feature phone gave Nokia an iconic growth, Nokia thought we can sell up to 400000 phones but they sold approx 2 Million phones.
Nokia predict mobile phone market approx 40million but the actual market size was 250million
Nokia was increasing there phone manufacturing capacity but the market size was increasing rapidly even faster than they thought.
Nokia became no. 1 Mobile phone company with the market size of 25%, in the starting they focused on developed economies like the US and Europe after that they dominate in the developing economy as well like India, Russia, China etc
List of 50 most selling mobile phone models 20 was from Nokia. and the other phone - Motorola and some other Chinese companies.
Between 2003 - 2005 Nokia launched it's 1100 and 1110 series and Nokia captured 70% of Indian Mobile phone market.
Nokia sells over 400 million mobile phones in 2008.
How Nokia fail?
In US Apple and google was entered in the smartphone business. Nokia still following their old business strategy, Nokia face major loses in the US and Europe but still in the Asian market Nokia was doing good. Now Samsung and Motorola entered in the India and china and start launching there mobile phones models. Nokia having huge loses in the Asian market also. Samsung and Motorola launched there flip phone in the Asian market to counter Nokia, Nokia losing market share in the US, Europe, India and China.
Chinese phones were cheaper then Nokia and people started shifting. Chinese was faster in manufacturing. all the major smartphone company shift there manufacturing factories to china and china became a smartphone manufacturing hub. Many Chinese companies came in the market and start dominating.
The world is moving toward the software, Nokia still making their unbreakable phones and stuck with "Symbion os" but this time Android and apple also making their own ecosystem, Apple and Google both created there own community apple with 300k and Google with 125k application, Nokia can't sustain even 20000 applications after these huge loses and decrease in market share Nokia think we should change our CEO and the new CEO is Stephen Elop, when Mr Elop came in the company they made some big changes First they tried to get a new Operating system and left Symbion behind, Now Nokia shift to Windows and try to revive the company but the problem is Microsoft also don't have an ecosystem for mobile phones in the starting Nokia Lumia doing great but it eventually it failed again. The problem is everyone is shifting to android and apple most of the traffic remains on these 2 platforms and every smartphone manufacturer company also shifting to android and apple, application developers also making their applications on these platforms nobody want's a new ecosystem and even Microsoft doesn't have it. Windows was never compatible with mobile phones.
Nokia failed due to lack of technology, Wrong decisions, Wrong leadership, Lack of ecosystem, Being not flexible, ignoring the feedback.
What Nokia is doing now?
Now some companies like HMD Global and Foxconn trying to make Nokia more profitable and Nokia also owned by Microsoft these three companies trying to revive the company. Nokia has been shifted to android now we can hope for the best.
Conclusion
This is the Case study of Nokia what happened to a big Tech giant, How Nokia rise, How Nokia fall and what Nokia doing to revive. This is the part one next part will be uploaded soon till then follow us on our social media platforms and allow our notification to stay updated. comment us and tell what do you think about Nokia and what you think about this article if you want that I should make an article on any other company then let me know in the comment section below. till then bye
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